Collection: PEPSI.NEX × ZOZOTOWN (2010)

In 2010, PEPSI.NEX entered into an exclusive collaboration with Japanese fashion e-commerce giant ZOZOTOWN , resulting in a limited series of six unique BE@RBRICKs in size 70%. These figures combine the iconic branding of PEPSI.NEX with the stylish and modern designs of ZOZOTOWN, making them sought-after collector's items for BE@RBRICK lovers. Each figure embodies a different fashion brand (including A BATHING APE, x-girl, TOMMY) and thus perfectly captures the lifestyle and pop culture of the time.

The series was offered exclusively in Japan through PEPSI.NEX promotions and is now a rare and sought-after collector's item. This edition appeals to fans of fashion as well as BE@RBRICK collectors who are looking for limited collaborations that combine the best of art, pop culture and the brand world.